The Community management is about ensuring digital
communication on social networks in a company. With the rise of digital
technology as a business tool of visibility in Cameroon, about 09 out of 10
companies look for a community manager every 03 months!
1. The Community management, a
profession that recruits every day
Cameroonian companies (start-ups, councils, public
services, religious institutions, NGOs, organizations and even individuals)
need community managers to sell
their company's image to Internet users all over the world. For example, within
these days, a digital company, Y-note,
posted a job advertisement on job offers websites as www.emploi.cm,
www.jobincameroon.com. The link of the job offer is https://www.emploi.cm/offre-emploi-cameroun/redacteur-copywriter-505830
Moreover, Start-ups generally need for community management to show their
products or sell their goods all over the world. This can be easily done by a community manager who master social
media environment. For example, if you follow these links, you may notice that
most of start’ups needs community
manager, either to manage their social media or to write for their websites content http://www.jobincameroun.com/job/2665/community-manager-douala-goss3.html or http://www.akwajobs.com/job/offre-demploi-community-manager-chez-fronttieres-cameroun#.XUfzI44zYdU
The truth is that every day in Cameroon, new companies
or start-ups are created. Or, old companies have new goods that they may want
to show on internet, or even to digitalize its services.
 |
| Different social media |
2. The Community Management, the
assurance of digital career in Cameroon
In an enterprise, the community manager (also known as CM) mission is to create,
lead and manage different social media of the enterprise. There exist many
social media in the world. The most commonly used are LinkedIn, Facebook, Twitter, Whatsapp and YouTube.
·
LinkedIn is a professional job offer
platform for managers, young graduates, students and even jobless.
On LinkedIn, you two types of
profile: personal profile and company profile. Personal profile is for those looking for jobs or managers looking
for employees. Company profile is
for enterprise, but to create a company profile, the company should first of
all have a personal profile. For example: https://www.linkedin.com/company/fao/ is a company profile but https://www.linkedin.com/in/scribo-cameroon-667922173/ is a personal profile.
·
Facebook page: on Facebook,
just as LinkedIn, you have personal profile for individuals and
the company account (facebook page). On Facebook page, companies sell their goods, present their services
and communicate with customers. E.g: the following Facebook page link is for
The U.S Embassy https://www.facebook.com/yaounde.usembassy/
·
Website: the website is one of the best enterprise presentations. Through
websites, enterprises present their companies: activities, job offer, new
goods, staff, differnet representations. As a community manager, you should
have good skills on web development (HTML language, JavaScipt, CSS) in order to
frequently update the websites. Each enterprise, according to its activities
may change information on its website per month, after three months or twice a
week. As websites, you have the FAO and WHO websites: http://www.fao.org/home/en/, https://www.who.int/fr.
·
Twitter: Twitter is an institutional social media. It is specialized for public
figures, institutions where a short message called tweet accompanies an image.
You take a look at this Twitter link: https://twitter.com/PR_Paul_BIYA
·
Telegram: as Whatsapp, Telegram is a social network used for instant
communication. It allows you to share your services in groups and easily exchange
with customers... Corporate communication on telegram is done via discussion
groups. Themis Technologie, for
example, and enterprise specialized in digital communication, webmarketing and web development communicates through telegram.
Furthermore, there are many other social media such as Whatsapp,
Instagram, Viadéo, YouTube… used by
Cameroonian companies to approach its customer. Each social media has its
target audience and its objectives. That is the reason why a community manager
should master social network environment.
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| Social networks |
3. The Community management, a
flexible job in Cameroon
Given that community
management job is a digital job,
you can easily work in freelance or at full-time in an enterprise. The work of community management is not so much
time consuming as traditional services. For example, most digital communication
agencies look for freelancer in community
manager recruitment. For the simple reason that whether you are in or out of
the enterprise, you can follow your subscriber everywhere as long as you have
your android or computer and an internet connection. For instance the digital
communication agency Tech Insights
posted a job offer for freelance Community manager on https://www.jobinfocamer.com/job/21060/redacteurs-de-tutoriels-travail-a-distance--a-tech-insights-ltd
Do you need a community manager in
your institution? Contact Scribo-Cameroon.
Scribo-Cameroon is an enterprise specialized in
E-learning modules technologies, Translation and interpretation, digital communication and websites development. At scribo-Cameroon, we digitized your content
and process your requests online and in our offices in Yaoundé, Cameroon and if
necessary in other countries in Africa, Europe, America, Asia and Oceanie. To know
more about at Scribo-Cameroon, visit
our website www.scribo-cameroon.com
we are also specialized in professional
translation and interpretation…
one click: www.lingua-express.cm
Question of the week: What is your opinion on the use of social media in Cameroon? Answer in
our comments
Were you interested by this article? Feel free to share it in your social
networks, someone could be in need!
Laurine
Azebaze
Master Art-Tourism-Heritage Management Specialist
E-Tourism-Editor Web-Technician E-Learning at #CECOSDAFormation
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